Hello! I’m Kakan Das, an aspiring digital marketer currently pursuing my MBA in Digital Marketing. Today, I want to share how this journey started.
My interest in digital marketing first grew through social media. As a Gen-Z I spent lots of time scrolling through Instagram and Facebook but how did scrolling turn into a real passion for digital marketing?
Noticing the Shift in Advertising
Nowadays we see ads everywhere. Growing up we were used to seeing ads on TV, but the world has shifted toward social media. Brands are changing how they communicate and approach people, using social platforms to promote their products, build awareness and target specific customer groups.
From Curiosity to an MBA
Seeing all this activities raised few questions like “How do brands actually find their target audience?” “How do they create ads that consumers genuinely connect with?” and while searching for these answers I got to know about Digital Marketing. The deeper I researched the more curious I became which ultimately led me to enroll in an MBA program to become a professional digital marketer.